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What is Mazda?
Submitted by SuperUser on Thursday, May 8, 2003 - 9:54am

What is Mazda and what does the company stand for? It seems that as of late, Mazda is starting to find it's way back as a sporty, fun, enthusiast car maker. This bodes well for us in the Rotary community, because Mazda knows that the Rotary Engine is at the center of their DNA. We think, that Mazda is starting to find their roll as a car maker and understand that the Rotary motor will need to be a big part of the equation in their future (see our Predictions and Speculation story for background) . These are a few of the questions that we at RotaryNews have been kicking around the last few weeks.

So, we really want to get some input and answers to these same questions from the rotary enthusiast community at large.

What do you guys think? What does Mazda mean to you guys? Who are they and where should they go as a company?

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subject:
Rotary Nut
author:
No Rotor
date:
December 31, 1969 - 4:00pm
I think Mazda should be the "cheap man's BMW". Car's that are manufactured and engineered well. Thits means, good handling, reliability, good interior, great style, and good power.

Mazda embodies a different DNA from most manufacturers. Like Porsche or Suburu, Mazda is based around something different -- the rotary engine. Unfortunately, the rotary does have weaknesses and a reputation by the population of consumers (if they even know what it is). Porsche has boxer engines, Suburu has all-wheel drive, and Mazda has the rotary. They tried to mix that up with that fun to drive factor thingy.

Mazda should continue to sell high quality cars such as the Mazda6 but slowly reintroduce the rotary. There are many factors that could doom the reintroduction of the rotary...

It really comes down to the fact we are a consumer based market. In respect to that, auto services rely on typical repairs on typical cars. Unfortunately, Mazda is NOT typical. Mazda is heada and shoulders above most manufacturers with their vision. Of course this means that dealers should provide the utmost quality in customer service and repairs. The RX-7 was and still is doomed by poor dealers and a horrible repair industry that doesn't know what a rotary is. Mazda dealerships shouldn't be closing at 5PM on a Saturday with 5 people waiting to see a Mazda6... almost everyone staring at the same Mazda6 with manual trans (the rest were automatics?!). If you market the car toward enthusiasts, have STICK SHIFT in the majority of cars! Cars are cheaper, too (ie sales)! The test car with man trans had over 200 miles on it... because it's what people want (again, sales)!

Mazda has great vision! Now, if they can execute, they will be successful! The way they are now (at least in PA), they will continue to be mediocre with poor marketing execution and lack of incentives to buy a Mazda (ie buy an Accord, rather than a 6).
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subject:
No title supplied
author:
No Rotor
date:
December 31, 1969 - 4:00pm
What Mazda is and should be before anything else is a company that turns a profit every year. Anything else is a bonus. There is no question that one of the key identifiers if not "the key identifier" for Mazda is the Rotary engine. If Mazda can continue to find a way to leverage that unique powerplant and its advantages while still turning a profit and hopefully increasing profits, that would be a good focus. I share the passion for Rotaries and wish Mazda the best of luck to make this happen. If they cannot turn a profit then eventually we have no more Rotary engine development unless some othe manufature takes it up again. I am counting on them to do the great work they have done and continue to advance and develop it. My prefernces would be to see another Rotary truck wtih a larger Rotary (more torque and power) as well as some retro style coupes like the RX-2, RX-3. But I am one person and so it will take many consumers willing to fork over the cash to support that kind of market. I am excited to see what they will do.
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subject:
No title supplied
author:
No Rotor
date:
December 31, 1969 - 4:00pm
To me, Mazda is synonymous with rotary engine. I will never buy a car--even a Mazda--that has a piston engine. The rotary is Mazda's identity, and Mazda should stick with it. I think the more n/a rotary cars that come out, the more successful Mazda would become. As I have stated before, an inexpensive RWD rotary powered RX-3 could be a huge success, not to mention I would love to see (and buy) a new RX-7 with the level of performance of modern equivalent of the FD. I think Mazda has come up with some very clever marketing ideas (Rev It Up, R/T supplement, x2/fear factor placement) that will help with its sales, but if there's one thing that should be changed it's the "zoom zoom" motto. While I understand that the youth market is key, "zoom zoom" is going a little too far. To be blunt, it sounds like baby talk. Also, 5 year olds do not buy cars, so dont put them in ads (e.g. the kid who says "zoom zoom"). The idea of a "cheaper BMW" is wondeful--market Mazda's as cars that emphasize "the spirit of driving"--with rotaries--and you've got a winning combination.
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subject:
No title supplied
author:
No Rotor
date:
December 31, 1969 - 4:00pm
just an idea--Mazda could try having a "rotary brand" seperate from Mazda itself. Something they might want to consider ...
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subject:
What is Mazda
author:
No Rotor
date:
December 31, 1969 - 4:00pm
What is Mazda?

Taking into account this is a Rotary Enthusiast site, we are less in tune to the excellent Mazda 6 and protege and protege5. I've test driven these, read and listened to the most favorable reviews of these cars and in no way would I discount these great fun cars. The adjustable column on the Mazda 6 is a great feature to make me very comfortable while driving. How many of you didn't have the time of your life at REV-IT-UP?
Mazda listened to me and asked my input at REV-IT-UP regarding the RX8 and Mazda makes themselves open to comments from their customers on the web or 1-800 numbers and I like that. Mazda you're doing just fine. I'm most interested in the automatic RX8 and a 5speed Automatic sport pick-up.

Tim
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subject:
RX power, RWD cars!!!
author:
No Rotor
date:
December 31, 1969 - 4:00pm
Rotary engines and Mazda are synonims, and that is what characterizes Mazda. Its oK to make piston engined Mazdas, but the root of the brand is the rotary engine, period. As Porsche's root is the flat boxer engine, and the legendary 911 Porsche and the like decendants of that vehicle(when thinking about Porsche you do not think about the 928 , 944, 914, etc, not even the new off road SUV)...in street tone or racing dress up, as well the Mazda brand identifies itself with rotary engines. Mazda has to go back to rotary engines, or else it risks loosing touch with its fans and loyal buyers and admirers, as well as others who would want to buy/test own this rotary engined cars, and I said risk loosing touch, because it's been a long time since Mazda took its rotary side seriously, and even now with the RX8, it needs more rotaries. This is the perfect, I mean PERFECT occasion to reintroduce rotary engined cars, besides the RX7 which has fans always, but smaller compact cars, like a new line of RX3's, RX2's, Rotary pick ups(small and powerfull , like the subaru brats of the 70's), and yes, I meant perfect timing because all compact cars today are FWD, front wheel driven, and unless willing to pay premium money for the top of the line sports cars within all brands( i.e. 350Z, RX8, Corvette,etc)... to drive a rear wheel drive, all compacts and small cars are FWD(which in my personal opinion suck big time,torque steering and dangerous understeer)...and since all true car enthusiasts know RWD is better, plus the new "fad" within the young generation about "drifting" (japanesse term for the sport of driving fast and enjoying oversteer and control of a car , imposible to do with FWD cars), this brings in my concept of perfect timming. If Mazda starts bringing into the market RX3's and RX2's and other innovative rotary RWD vehicles , all the competition will be left in hangers, unable to compete , not only to the high reving rotary engines, but the RWD format.
Think about it, Honda, Acura, Mitsubishi, Ford, Toyota,etc all the compacts in this group are FWD, no competition at all, to the advantage ofMazda RWDriven RX's. The All wheel drive group is all alone by itself, Mazda could have a response of its own in this sector, but many more people buy non AWD cars because of the economy. FWD is no competition for the RWD, and if coming with a rotary engine, BIG SUCCESS!!!!!!!!!!!!!!!!

Jaime Aguire.
________________________________________
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subject:
rwd vs fwd
author:
No Rotor
date:
December 31, 1969 - 4:00pm
Most people I talk to think rear wheel drive (RWD) means harder to drive and dangereous to drive. Today, most people are use to front wheel drive (FWD) vehicles, use to understeering and use to pushing a car and not having it break loose -- just keep sliding in the direction they were going in. Most people know that the weight of the engine is over the front wheels which provides some easy traction for winter driving in the snow. The stake of people also hear that RWD vehicles are tough to drive in poor weather conditions and is considered "low tech" since RWD were what their parent's Oldsmobiles were.

Of course, as auto enthusiasts, we know different. We know that you stick some weights/ballasts/sand bags in the rear with some snow tires the RWD car is just as good as the FWD car. Heck, my '91 RX-7 /w Blizzak snow tires was like a mini SUV. I could drive 40 mph while everyone else was sliding around the road.

All wheel drive ... I think this statement says it all. Porsche offered the 911 turbo in RWD and AWD versions. Most people picked the RWD. I don't know if it's $$$ related, but if you can afford a Porsche, $$$ probably isn't an obstacle. Mazda is capable of doing AWD sports cars. Rod Millen frankensteined a first generation RX-7 with four wheel drive in the SCCA ProRally back in the 80's. I don't remember if Mazda did the same for the Group B back in the day, but it's very possible. Don't know if it's cost effective which is why we won't see it. Mazda probably took a huge hit just releasing the RX-8... but passion is why the car came out. I read that Mazda engineers would stay "after hours" to work on the rotary behind Ford's back... not getting paid, just fueled by rotary passion. Imagine if that was true and not just a rumor!

Either way, I agree. Mazda can capitalize on the sport compact market with a RX-3 type of car. I would love the RX-3 to keep some of its historical muscle car looks, but even if it looked like the MazdaSpeed Protoge -- I'd still be happy if it had a rotary. Mazda could turn "on" a new generation of enthusiasts.
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subject:
Rotor Power
author:
No Rotor
date:
December 31, 1969 - 4:00pm
I have been a fan of many differnt vechicles over my time, but I will always remember the first time I went for a ride in a Mazda Rotary (rx-4) in the mid 80's, after that I had to have one. From that point forward I have been so interested in the Mazda Rotary Engine, I now have 3 Mazda rotary cars, (RX2-Turbo, RX7-13BEP, and a Ford MK1 Cortina Project that will have Rotary Power. Not only did I like the mazda for the rotary, after owning many they are very easy to work on versas other cars. In Australia you get most people thing that the best cars have v8's, but the rotary has proven wrong. Mazda's main DNA is the rotary. In Australia today the import drag racing scene is getting very bit the to be competative you need a rotary. Its getting hard to find a nice old rotary for a cheap dollar, and in the future I think Mazda need to bring out a lower price range Rotary powered vehicle aimed at the younger generation as the rotary is becoming popular. I could keep going on about the Mazda Rotary.
I hope to never own a piston powered car again and with the RX8 out things are looking good. Keeping the rotary spirt alive Mazda.

Kinds REgards.
Ed.
Australia
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subject:
zoom-zoom
author:
No Rotor
date:
December 31, 1969 - 4:00pm
I like the zoom-zoom kid. I remember the advertisements and his face and I releate to it .Remember the Old Lady at the counter in (where's the beef) or the lesser seen version with an ole man ,my favorite. I used to squeze clothes pins and "hang big shifts" as a kid with all the sound effects, and Mazda has REkindled my interest.
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subject:
No title supplied
author:
No Rotor
date:
December 31, 1969 - 4:00pm
Historically, Mazda has gone 'the other way' and forged a new path. With the early RX vehicles, they challenged the status quo with their rotary engine, and with the RX-7 SA22C, they proved that an affordable sports car was still a viable platform. I think that the current model line up is the right direction for Mazda, to make cars that are more sports oriented than the competition, cars that cater to the enthusiast. The new RX-8 does that, and I'm hopeful that it will be accepted by the motoring public. I'm also hopeful that the new RX-7 will go back to the well and be the affordable sports coupe that the SA22C was twenty five years ago.
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subject:
RWD vrs FWD and rotaries.
author:
No Rotor
date:
December 31, 1969 - 4:00pm
In response to your comment that most people find RWD dangerous and old fashioned, let me say that only the young enough people who were born after 1975 will not remember what RWD is, because they grew up in FWD compacts. I heard the point about snow and FWD, but, how many of us live in a snow prone area, how many people around the world know snow? it is a huge minority,so to impose on 80 % of the planet drivers the views of the snow area people is ludicrous. FWD is dangerous, and inefficient. It was developed as a saving tool for automakers, because it saves the money allocated to driveshafts, differentials, and the transmission tunel runing through the vehicle, which is all financial gains, but loss in the performance area. I have yet to see a Ferrari, Aston Martin, Corvette, Porsche, RX8, RX7, etc, any powerfull vehicle, the pride of many autobrands, being built in FWD format, it is plainly not a performance set up. The only FWD vehicles that ever compete, do so for promotional business, to promote those FWD vehicles. Show me a Formula one, Indi500,Nascar, or any respectable powerhouse competition with FWD vehicles, a formula one FWD, it would be a joke. With all due respect, if Mazda was to bring in compact RWD cars, added the rotary engine in them, I can asure you it would take over all mayor markets, that includes Australia, US and Europe. The rest of the world knows too, I've been to South America and most people are very unhappy with todays FWD trend, it just does not do the job, except save money for the automakers and money in the pocket of mechanics which profit changing front wheel bearings.
Jaime.
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subject:
rx-enthusiast
author:
No Rotor
date:
December 31, 1969 - 4:00pm
To me, Mazda stands for a unique style car maker.
I don't really see mazda as a sports car type company. I think Mazda has been unique in their styling of cars and line ups. If you look back at any Mazdas from the 80's and 90's, their cars are distinct. Most car companys have no personality. Its as if a teenager is designing the cars now. Because the cars that are competing against each other look basically the same. All they do is redesign their interpretation of the best selling cars. The mazda millenia looks like no other, and it looks fabulous, and nothing else needs to be done to it.
As far as the performance of their cars, I think its one step closer to being an all around excellent car company. One thing that is mazda lacks is durability of their productions. Just about all the mazda's that I see at auto shops have electrical problems. From the old rx-7 to the 2000 protege.
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subject:
No title supplied
author:
No Rotor
date:
December 31, 1969 - 4:00pm
To forsake the rotary would be losing our identity - Kenichi Yamamoto

I think Kenichi got a big part of it right up there.

I always give a look back to my RX-7 and smile, knowing that I just drove one of the greatest cars ever made, and waiting with anticipation for the next time. Thats the feel I think Mazda should inspire in all its drivers.
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subject:
what mazda means
author:
No Rotor
date:
December 31, 1969 - 4:00pm
M akes
A ll
Z ee
D rivers
A ngree

But seriously, I think mazda's millenium plan is great. Their product line is truly fresh with the release of the 6, and the RX8 not too far away. Mazda has always stood for a car company with a more sporting flare, in style and performance. Their driving dynamics are a step above the competion, proving their zoom zoom catch phrase. The rotary engine is a big part of mazda's identity, and I hope this is conveyed in TV ads to let the rest of the world know this. Remember this engine is totally unknown to a large percentage of the population. As to the future, other than the reintroduction of the RX7, I really hope mazda considers an entry level rotary car like an RX3. Make it rear drive, price it with other sport compacts = Big Hit.
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subject:
WHAT IT MEANS TO ME
author:
No Rotor
date:
December 31, 1969 - 4:00pm
Mazda, what Mazda means to me as a person, as a car driver, and most important as a ROT@HEAD.

Mazda brought me the engine which will forever be a part of me. Mazda brought me the stories that i listen and tell. Mazda brought me the shape which i will never turn my back to. Even through the discrimination, Mazda knew that their engine would always be that step higher than any other piston conterpart. When i put my foot down in my rotor, and the redline is close to double any other motor i thank Mazda. I will forever thank Mazda for making such a package that porshe drivers look forward while this little egg beater goes screaming past them at incredible rev's. And you say it's only stock!
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subject:
mazda..where to now
author:
No Rotor
date:
December 31, 1969 - 4:00pm
Just look at Honda....thats who Mazda need to take on...Simple. Efficient, Fast, Compact, Enjoyable, Sexy cars. Mazda have the advantage now....its the NEW 13B rotary engine. It was always the best engine...but now it is more fuel effecient than ever before. It is smaller than the Honda's 4 cyclinder from a civic so what stopping Mazda releasing Civic Type R killing, Integra Type R Slaughtering small cars using this compact engine? Why was the MX5 never offered with the 13B engine? I want to buy a car that runs a rotary engine that doesnt cost the earth. Please Mazda, give me the option. I'm still driving my RX7 1983 as a daily driver because you haven't offered me an alternative to update.
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subject:
Mazda
author:
No Rotor
date:
December 31, 1969 - 4:00pm
If we look back at what Mazda has done the last 40 years what stands out is their desire to be innovative. Innovative in technology (rotary, 4WS, production and material technology), design and functionality. At the same time, this inventiveness has to a degree come at the expense of a focussed identity, particularly in terms of design and product positioning. A strong visual identity seems to most important to Europeans, whereas Americans and Japanese traditionally haven't had a problem grasping the concept of one company making different looking cars.

I think this is changing now and carmakers put more weight on establishing a strong visual identity. Here Mazda has really come a long way over the last decade. They have looked back at their earlier design and used the best elements and combined them with modern ideas. The 5-pointed grille is taken from the RX3 and its overall shape also ties in with the airdam of the Cosmo Sport, Miata 1gen, the Xedos 6 and Xedos 9 (Millenia).

Mazda should continue to develop their design language using elements and ideas from old Mazdas. And perhaps bring back the old rotorshaped badge, possibly with the new winged 'M' in the center instead of the old 'm'.This would contribute to establishing the link between the old and new.

of course, Mazda is also the rotary company and should widen the specter of rotary poweres models. At the moment, the Renesis is best suited to a sports car as its fuel economy probably still isn't good enough for a broader customer appeal. However, when they fix the fuel problem (or make it viable for hydrogen) I think the rotary would also be a perfact match for a FWD platform. Just think how compact a FWD/Rotary combination would be. With the low weight of the rotary better F/R balance would be achieveable and provide a unique driving experience no other compact FWD cars could compete with.

This is a forum for rotory enthusiasts, but we should not forget that Mazda's piston engined cars are also just as enjoyable and it is actually pistonengined Mazdas that have maintained the company and form the basis for the passion many people feel for Mazda. Therefore, I think Mazda also need to 'educate' their 'piston customers' about the rotary. With sales increasing all over the world now, Mazda has a unique opportunity to market the Renesis to the buyers of the 6, Protege &co. These customers will then be a valuable market for the rotary models that will (hopefully) follow the RX8.
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subject:
What is Mazda?
author:
No Rotor
date:
December 31, 1969 - 4:00pm
To me, Mazda is the most unique mass market automaker on the planet. Subaru comes close, but Mazda is the real risk taker. There can be no progress in the world of automobiles without fresh ideas, and I don't think any other company has the vision or gumption to bring exciting new ideas to fruition like Mazda does.

Mazda has a long history in motorsports, starting with the original cosmo sport, and continuing on to this day, with many momentous achievements along the way. This is Mazda's heart and soul, and the RENESIS is the shock that the company needed to clear its collective head and realize what is at its core: the rotary engine.

With proper management, modern quality, and fine engineering, Mazda can far surpass its past successes to become the profitable and visionary company that it is meant to be.
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subject:
No title supplied
author:
No Rotor
date:
December 31, 1969 - 4:00pm
Well, for starters, it would be nice to see a manual transmission coupled with the 4-port renesis on an RX-8, which would be the more suited engine for forced induction.
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subject:
Mazda- what do they mean to me?
author:
No Rotor
date:
December 31, 1969 - 4:00pm
I have never really thought about Mazda until a few years ago I got my first car, which happens to be a Second Generation RX-7. I really do think that Mazda is a sporty and dun-to-drive car manufacturer. Their lineup of cars are all marketed as sporty and fun cars, like their new Mazda 6. That really is a nice-looking sedan for those who want a little more fun than a Camry or something equivalent. Also, I do think that people who know of rotaries, or Mazda, immediately connect the two, and Mazda should use that to their advantage.
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subject:
Admin
author:
No Rotor
date:
December 31, 1969 - 4:00pm
madcows:
The RX-8 comes equipped with a 6-speed manual transmission and in Europe, the 8 also recieves a 5-speed manual, which is very similar to the FD 5-spd. Hope this helps. Also, will have to wait to see what tranny the MazdaSpeed-8 comes with.

-Berny H.
http://rotarynews.com
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subject:
Mazda = handling
author:
No Rotor
date:
December 31, 1969 - 4:00pm
I think at the end of the day Mazda hangs their hat on their car's handling. The Miata and RX-7 are as purebred a sports car as you'll see these days and the Protege MP3 is supposed to be quite fun as well.

The rotary with its exceptional weight and packaging advantages allows Mazda some additional tools for building world class driver's cars.
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subject:
Everymans BMW + Ford feeder = the prefect niche
author:
No Rotor
date:
December 31, 1969 - 4:00pm
Clearly Mazda is doing far better than anyone could have expected a few years ago. I’m glad to see they’ve finally embraced their sporting image and world-market design strategy and have given up trying to beat Honda and Toyota towards the lowest common denominator.

While platform and component sharing is increasing all the time largely because of Ford’s financial problems (Mazda, ironically, is the only part of the Ford empire doing well right now), it looks more and more as if Mazda (or at least their engineers) have taken over Ford.

The Mazda6 might not get much mention on this site, but in the main stream auto press and among general car enthusiasts it’s widely regarded as the best and most exciting mainstream sedan. Ford, if you weren’t aware, has decided to base all their future midsize sedans (which include also Mercury, Lincoln, and probably Volvos) on the Mazda6 – up to 800 000 vehicles a year. Similarly, the incredibly kick-ass Mazda3 (Protégé) will be ‘taking over’ the Ford Focus. And let’s not forget that the Ford Escape/Mazda Tribute is a Mazda design.

Despite the fact that the Ford model will always sell more than the Mazda, Ford recognizes that Mazda simply makes the best cars. Even the only real Ford in the Mazda line-up, the Ford Ranger/Mazda Truck, may well end up being redesigned in large part by Mazda for the simple fact that Ford doesn’t have the money to do the redesign itself.

As I see it Mazda’s positioned itself superbly as the sporty enthusiast side of the Ford empire (which is the worlds second largest auto makes FYI). Mazda can continue to design (and re-design) and sell the sportiest cars in their class with leading-edge technology and sharp handling, comfortable in the fact that a detuned version of the same platform will sell in far greater (and more profitable) numbers as a Ford/Lincoln/whatever. Mazda can also continue to sell essentially the same vehicles worldwide, leaving Ford and its subsidiaries to pander to the tastes of each specific market.

As for Mazda’s raison d’ętre, I think making sporty cars at affordable prices is where it’s at. The rotary, however, should continue to play an important roll in defining how the company is different – but even without it Mazda would still be Mazda so long as they have the best handling and the most driver-centred experience.

The Rx-8 is a good start, and I don’t see any reason not to build a two-seater on the same platform to satisfy the people who want one – but Mazda still made a very smart choice designing it as a real 4-seater from the ground up.

Perhaps a Mazda6 based (rear- or four-whell-drive) rotary-powered sports sedan to challenge BMW, Infiniti, etc. would makes sense at well. Maybe Mazda could pitch the platform as being the base for the next Mustang + a Lincoln version (sans rotary of course). An affordable sports coupe (with either the Miata’s or the Mazda3’s engine) to challenge the Toyota Celica, Hyundai Tiburon, etc. would do a nice job of filling in the numbers:

Mazda2 – Mazda’s supermini, and kicking ass as the sportiest in its class.
Mazda3 – Mazda’s small car, kicking ass as…
*4 – Possible coupe?
Mx-5 – Miata (best selling sports car of all time – hard to argue with that)
Mazda6 – Mazda’s new midsize sedan…
Rx-7 – Soon we hope
Rx-8 – The practical sports car
*9 – Possible rotary sports coupe? Maybe a new full-sized sedan?
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subject:
Mazdapro30years
author:
No Rotor
date:
December 31, 1969 - 4:00pm
To begin let me say I owned an RX-3 , right out of the showroom. I also has a Rotary Engine Pickup for a demo when I was a Mazda Service Manager in 1977 and 1978. I loved them both.

The rotary pickup was very fast due to the engine and due to the gearing. Top speed wasn't much past 100 mph and if you were heavy on the throttle you could keep fuel economy around 9 miles per gallon. Because of the rotary's low torque Mazda would again have to use gearing in order to make the truck practical, and again this would hammer the fuel economy. For as much as I'd like to see the truck return I can not see it happening.

As for you die hard front engine/rear drive Southern California guys, not all of us go snow-free. The new Mazda3, with its 150 horse, 2.0 liter is nice but its still not a Matrix killer. Why not a Mazda3, RX model?
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subject:
What is Mazda
author:
No Rotor
date:
December 31, 1969 - 4:00pm
Mazda has THE BEST car designers in the world.
- They have the best progressive designs of any car company out there.
- They LEAD the market on styling
- They have Japanese sportscar designs down to a science. The RX-8 is SOOOO 22nd centery Japanese styling :)
- They do maintstreem styling PERFECTLY. Nothing looks like a Mazda (before everyone copies their styling)... but everyone likes their styling. The accord hasn't changed in 4 desgin cyles... but the Millenia styling rocks :) The Mazda 6 is even better.
- THEY MAKE CARS PEOPLE WANT TO DRIVE... not just ride in. Looks is just the starting point.
- Mazda SELLS VALUE. They're cars (fully loaded) are usually $5-$10K cheaper than anything comperable ... while offering 98% of the quality and 200% better looks, hanlding, oh-so-wonderful metaphysical feel (seat of your pants), and overall performance.
- Every "mazdaspeed" edition gets INSTANT respect from car guys & the press.
- Mazda MAKES GOOD DRIVETRAINS & TRANSMISSIONS. Let FORD do what it does best... make the engine, manage the finances & manage market forcasting... let Mazda make the transmissions & frames, and drivetrain pieces.

MAZDA - YOU NEED TO OFFER THE ROTARY ENGINE IN ALL YOUR MAZDASPEED EDITIONS. WE want to see "Mazda 6 - RX-6 edition" or "Mazda 3 - RX-3 edition." It just makes since to offer your highest output engine as a limited edition mazdaspeed variant. As you did before offer slight "body tweeks" to distinguish the mazdapseed edition being a rotary engine car :) Isn't a Naturally Aspirated 3 rotor that's fuel effecient, reliable, has low production costs, and is easy to build these days with computer design & better manufacturing tolerances ? A 3 rotor eccentric shaft & intermediate housing should be easy and lowcost to make these days.. and would be perfect for your Mazda 9 and Mazda 6 "rx-6 mazdaspeed edition". Since oil consumption isn't a factor anymore.. and long lasting APEX seals are hear to stay.. why NOT offer this ??

BTW - SUGGESTION!!! install a compression sensor in the engine... so when compression gets to 40PSI around 200+K miles have the "check engine" light come on to let the owner know "time for a rebuild."

Mazda - good job on advertising. You really seam to be intouch with the market this time :)
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Automotive, Aviation, and Marine Applications of Rotary Engines
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